Using Corporate Events And Team-Building To Improve Business Performance

The term “corporate events” can be used to cover a wide variety of situations involving a business, and may often be orientated towards the customers of the business. For example, a corporate event might be a dinner or a party that a company puts on for the benefit of it’s customers with the ultimate object of retaining their business.

However, corporate events can equally be used for the benefit of the employees of a company, which will translate to benefits for the business as a whole.

For example, a company may decide to give something back to its employees by closing for a day and taking the staff on an all-expenses-paid trip to the races, to Wimbledon, or to a theme park. Management and staff can mingle and get to know each other off the company premises, and staff will get the “feel good” factor because the business is paying for them to have fun rather than work, which leads to an improvement in morale.

However, this type of corporate event can also be used with the definite objective of motivating staff if the event is combined with team-building games, exercises, puzzles, and more. Such an event needs careful planning in order to achieve the greatest results.

The best way to organise a team-building event is to mix people from different departments and levels of management, rather than have – say – the accounts department versus the engineering department. The latter simply replicates the situation when at work, while the former might have someone from the accounts department, the HR director, somebody from despatch, and someone else from production all working as a team for the day.

This way they will get to know each other and have to work as a team, and at the end of a day will have learned a lot about other team members. They will discover things about others that would never be forthcoming in the day to day activities of the business. They will gain a better understanding of the problems someone in a different department faces, and the interaction between team members will help to cement new relationships and understanding of someone else’s point of view. All of this can only benefit the business as a whole.

Staff can be put into one team for the whole of the event, but it may also be prudent to mix them up even more by changing the teams around every so often; perhaps consider having each person in four different teams during the course of the day.

Team events can comprise games, problem solving, puzzles, fun on inflatables, races, and more. Team members have to work together to get a result for the team, rather than promoting themselves in the course of business as an individual, and learn to communicate effectively, enhance their problem-solving skills, and improve their leadership abilities, all while de-stressing and having a lot of fun on a day away from the office.

Using a corporate event for a team-building exercise will have lasting benefits for the overall performance of any business or organisation.